Confidence Refined
A live client project with White Rose NTU Professional Student Wardrobe
Outcomes
The final outcomes included a student-led lookbook that reflected the values of Gen Z through authentic styling and representation. Shot across various professional locations featuring NTU students, the imagery captured individuality and a variety of career aspirations, highlighting how second-hand professional clothing can be both empowering and expressive. The Confidence Refined concept translated into a strong visual identity, supported by promotional material such as an interactive wardrobe mock up, social media examples, and on campus promotional posters. Together, these assets formed a cohesive campaign that not only showcased the wardrobe’s offerings but also positioned it as an accessible resource.
Digital Wardrobe Mock-up
Primary research highlighted the need for the wardrobe to be accessible online as many students felt that would build up awareness for the wardrobe and make them more likely to utilise this asset available to them.
Lookbook Digital Mock- up
A curated collection of images showcasing how NTU students style themselves using a combination of their own clothing and pieces from the Professional Student Wardrobe, to demonstrate how professional clothing can be tailored to you.
Expanded visuals
